People.com
Jessica Biel shows off one of Hollywood’s hottest ways to get an instant hair make-over: a half up, half down do. Celebrity hairstylist and InStyler developer Dean Banowetz calls it a “sexy bohemian look that’s just really fresh.” Best of all, no matter what your hair’s length, the texture-building style “looks good on virtually everyone!” Just divide around the crown, pull back, pin and let the sides cascade. Read More

Essence.com
Don’t fry your hair. Invest in some top-notch tools that will evenly disperse heat through your strands and cut your styling time in half. A great new tool to hit the beauty market is the InStyler. It has three heat levels, precision-aligned bristles, and features a rotating heated cylinder that can straighten, curl, flip and even create volume. Most importantly, it won’t damage hair and leaves it shiny and smooth. Read More

Glamour.com
I’ll admit it. When I saw the InStyler on an infomercial one night, I was skeptical. It looked like one of those kooky gadgets that was a little too good to be true. But ladies, I’m here to tell you that thing really works!

Even though I like to do my own hair at home, I’m not necessarily a genius when it comes to using hair tools. The results I get don’t look salon-like, but they’re good enough. But the InStyler just might keep my hair from looking like an obvious home job. It’s got a rotating barrel and a brush that pulls through your hair while you straighten or curl it. Warning: the tool makes a loud buzzing noise when you press it together but for some reason, that didn’t annoy me. I was actually entertained by the novelty of it—I’m weird like that.

The bottomline is that my hair looks much sleeker than when I use my regular flat iron. Our trusty interns, Sally and Kat, confirmed this and they see me everyday. Have any of you ever been pleasantly surprised by a seemingly wacky beauty tool? Read More

DailyObsession.com
When I heard about the Instyler hair gadget, I decided I had to try it to see if it actually worked. This tool, which looks like a curling iron on one side and a bristle brush on the other promises to curl, wave, or straighten hair with ease. Does it deliver? Well…it can, if you know what you’re doing.

The idea behind the Instyler makes sense. The rotating barrel delivers heat while the bristles separate hair so the heat delivers evenly throughout. If you want to straighten hair, simply pull hair through the bristles and if you want to flip the ends just wrap it around the barrel! Super simple right? Curling is a little bit trickier because you have to use the same techniques as using a real curling iron, which is having to wrap the hair around the barrel. That’s always the problem I have with curling – so that didn’t go away. However, if you can master wrapping hair, then the Instyler delivers great results faster.

Another perk about the Instyler is that it delivers results using less heat than traditional styling tools. This is because the bristles separate each hair and allow the heat to be used more efficiently. Plus, you can even use this on damp hair! Perfect for people who are in a hurry. Read More

CelebritySociety.com
**Editor’s Pick** The InStyler. The rotating hot iron the straightens, curls and styles! Introducing a compact hair marvel that’s easy to use and takes the guess work out of professional styling techniques…Read More

LA-Story.com
Digging through the Grammy suites, I ran across the most unique tool and I absolutely adore it. Talk about all in one, multi-purpose tool, The Instyler is genius for doing your hair without a ton of damage either! Read More

The technique to using the Instyler is simple. You put your hair into the Instyler, close the product onto your hair and then slowly move down the length of your hair. That’s it! The rotating cylinder, the bristles will do all the hard work.

Have a curling iron? Put it away with your flat iron cause the Instyler can also curl your hair! Simply wrap your hair around the rotating cylinder and then slowly move it down your hair to get curls like you’ve never seen before.

Yes, we know it’s hard to imagine but that’s why the Instyler is such a unique hair product that nobody can match. The Instyler doesn’t just have one heat setting, it has 3 heat settings so you can find the best combination for your hair.